JLL - Big Red Rooster
Big Red Rooster is a multidimensional brand experience firm with clients like Under Armour, Krispy Kreme & Fedex. Big Red Rooster is a global top 5 retail brand.
Problem
The previous website design suffered from deficient user flows and lacked compelling call-to-action elements. It exhibited weak usability and failed to convey a clear understanding of the company's mission.
Solution
The website's objective is to embody the company's mission by attracting clients through improved SEO, compellingly narrating their story, and attracting a broader clientele of high-tier customers.
Inspiration
I gathered Interface Inspiration with four brand descriptors in mind: Bold, Modern, Minimal, & Playful.
Heuristic Evaluation
Out of 23 total heuristic issues with the old website design, I focused on improving 4 main pain points.
Competitive Analysis
Big Red Rooster had two websites in mind that they wanted to use as inspiration. With 14 total opportunities found, I chose 6 of them with the most impact.
User Journeys
I focused on four main user journeys: New Talent, Internal JLL employees, C-Suite Levels first time on site, and Director looking on behalf of C-Suite levels first time on site. I combined those into one main one shown on the right.
Wireframes
